What is gr8 collab?
In this context, a newsletter about brands, spaces, and creatives through the lens of design. Sometimes there will be conversations or Q&As, other times it might be a deep dive.
gr8 collab is also a TikTok that 40K+ people come to for educational content about the marriage between brands and design. Followers and fans include the people behind SURFACE, Domino, MoMa Design Shop, Delta, Basic.Space, Vacation, Pattern Brands, Spotify and more.
And gr8 collab is an LLC! more on that below.
we’re building brand equity, baby.
Who are you?
Hi, I’m Emma Apple Chozick. I’m a brand consultant who works with design-led brands across commerce, hospitality, and tech, with a focus on community, content, and collaborations. I’ve been cited in DIELINE, quoted as an expert on CPG in Ad Age, and featured in my home for Architectural Digest.
I’m also a frequent contributor to Architectural Digest. Formerly, I was the head of community and curation at Thingtesting.
