Love this. Well not the situation, but you speaking the truth. I have and will continue to pay agencies and consultants up front for custom proposals with actual ideas on them. If a brand doesn't want to do that, they should expect a SOW only, not actual ideas.
I feel this so much! 🩷
<333
👏🏼👏🏼👏🏼👏🏼 yes to all of this!!!!
Love this. Well not the situation, but you speaking the truth. I have and will continue to pay agencies and consultants up front for custom proposals with actual ideas on them. If a brand doesn't want to do that, they should expect a SOW only, not actual ideas.